February 2012
15 posts
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How Carrots Became The New Junk Food by Douglas... →
This is a fascinating piece about how to market something relatively common
in uncommon ways:
Dunn’s team talked to more than 20 agencies. One firm pitched a commercial
with a vegetable army, baby carrots in the lead, storming a beach defended
by junk food. Another proposed pairing two unlikely celebrities together,
or maybe rival politicians, with the punch line “Look who’s...
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How Your Cat Is Making You Crazy - The Atlantic →
This is a great read. Though it’s definitely unsettling to imagine cats are leading us to early deaths and possibly madness. I always knew there was somethings suspicious about them.
A Guide to the Digital Advertising Industry That's... →
Get to know the digital advertising technology that’s going to eventually
take over your life:
“The significance of tailored commercial messages and offers goes far
beyond whether or not the targeted persons buy the products. Advertisements
and discounts are status signals: they alert people as to their social
position. If you consistently get ads for low-priced cars, regional...
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In a virtual world, reality is king: Why Lana Del...
First, if you’re interested in pop culture or ridiculous internet semi-controversies, take a minute to read Alex Pappademas’ examination and review of pop singer Lana Del Rey and her new album. Almost all discussion of Lana Del Rey is not about her music (which is both bizarre and predictable), but instead her persona and whether she should be considered an authentic artist or merely a...
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